Lenderama.com - Latest Comments in Mortgage Marketing - 11 things you can do right now…

Re: Mortgage Marketing - 11 things you can do right now…

Jonathan Blackwell — Wed, 12 Nov 2008 23:03:07 -0000

All excellent info. Don't forget the Greg Frost method of prospecting clients in the loan process for referrals. Loan approval is the perfect time to ask for referrals.

Re: Mortgage Marketing - 11 things you can do right now…

Kelly Rusk — Wed, 12 Nov 2008 13:30:00 -0000

Hi Chad,

Great list! I want to add one more--which is a little self-promotional--but a good fit anyway.

SmartHippo.com is a community-driven mortgage comparison site where lenders can post rates for free and connect directly with targeted prospects.

As well I am looking for some loan officers to profile on our blog (http://blog.smarthippo.com) If anyone is interested, please contact me at kelly(at)smarthippo.com

Thanks & keep up the good work!

Kelly Rusk
Community Manager
SmartHippo.com

Re: Mortgage Marketing - 11 things you can do right now…

Tom Gray — Wed, 12 Nov 2008 12:43:17 -0000

Regarding Mark: I think Mark has to recognize that, in today's market, he may have plenty of leads but he doesn't have plenty of QUALIFIED prospects given today's more rigorous qualification criteria. He needs to reorient his marketing to accept this new reality and uncover new sources of well qualified leads to fuel his pipeline.

Re: Mortgage Marketing - 11 things you can do right now…

Mark — Wed, 12 Nov 2008 10:41:24 -0000

Most of my new lead generation comes from Networking through after hours club. My problem in the UK is not getting the leads. My area of concern is placing the leads.

Example yesterday I had a client with 6 buy-to-let mortgages LTV 89.2% and the only lender that I could find from the whole of the mortgage market was a lender with an 80%LTV. LTV is down due to the down valuation of properties and lenders are also wanting to now profile clients. So they pass the Lenders criteria and the valuation and then the lender says: No! your client does not fit our profile.

So leads I am not short of Lenders with products I am Short of lenders with products for the current market.

Re: Mortgage Marketing - 11 things you can do right now…

VA loan — Mon, 10 Nov 2008 10:44:28 -0000

Chad, great post, really it is nothing new just being said again. that I would say is what we all need. they leads are out ther we just need to be agressive and get them.

Re: Mortgage Marketing - 11 things you can do right now…

Chad Weber — Sun, 09 Nov 2008 07:48:23 -0000

You got it Tom! You'd be surprised how many loan officers feel that "asking" for a referral is in bad taste. Yet it's so simple, time efficient, and falls neatly into the category of "if you don't ask, chances are it won't be offered." :)

Hope everyone is having a great weekend.

CW -

www.loanofficermarketinglab...

Re: Mortgage Marketing - 11 things you can do right now…

Mark Madsen — Sat, 08 Nov 2008 23:14:24 -0000

Great idea about the webinar for local FSBOs. It would create a non-threatening way for private sellers to find out more information. CL is probably an easy place to promote that as well.

Re: Mortgage Marketing - 11 things you can do right now…

Late Night Austin Real Estate — Sat, 08 Nov 2008 21:55:56 -0000

A mortgage broker I use called me up during a particular bad week in the markets newswise and just said "I am just calling to tell you we are still here and still giving out loans" I was simple but effective.

Re: Mortgage Marketing - 11 things you can do right now…

Ling — Sat, 08 Nov 2008 09:20:42 -0000

Develop relations with journalists from nearby papers and magazines. One article with a quote from you (and nowadays scribes do need a lot of info on mortgages) and all your problems will be over.

Re: Mortgage Marketing - 11 things you can do right now…

Tom Gray — Fri, 07 Nov 2008 18:28:51 -0000

"...Asking for referrals smacks of “newby” doesn’t it? ..." In my mind asking for referrals is essential regardless of your experience level. Absolutely ask for referrals. Consistently ask for referrals. Isn't about the best source of business any of us can hope for word-of-mouth? "How'd you hear about me?" "My friend Susan said you were the best!" Wow! That's a referral. Unsolicited most likely but what would happen if we made it a point to consistently ask the people who can attest to the quality of our products and services the best - our satisfied customers - who they know who could benefit from what we have to offer? Our business would grow and, oh yeah, our advertising expenses will probably shrink too!

Re: Mortgage Marketing - 11 things you can do right now…

Linda Craft-Cary NC Real Estat — Fri, 07 Nov 2008 16:21:29 -0000

What a great list of "to-do's" for realtors! Making the most of the internet is great too-facebook, real estate voices, twitter, myspace-you'd be amazed how many contacts and future leads you can meet and create by simply "being out there" online.